Have you ever gotten your period (if you get them) and wondered why it still feels like such a burden? The hormonal shifts, the sudden breakouts, the pain… You’d think with all the medical advancements we’ve had in recent years that an ongoing almost-universal issue would prompt a level of urgency to find a solution.

Of course, it’s undoubtedly a little more complicated than that. We’ve gotten better at talking about our periods but there’s still a clear gap between the level of attention the wellness movement places on self-care and the support we see on the market for periods and womens health – especially when you consider how significantly period-related symptoms can impact our lives.

Chrissy Teigen has been open about her difficult periods and angry ‘period skin‘ on social media, and Dakota Johnson recently spoke out about just how much her period impacts her life. “Every month. It’s unbelievable. It’s really f**king amazing. I can’t get a grip on it. I’m like, what? Every time, I’m totally scandalised about what happens to my body and my brain,” she told InStyle. “My boobs are like eight times the size they normally are. It’s really a traumatic thing, and it happens every month.”

The shelves at your local pharmacy demonstrate that mens’ libido concerns are addressed with abundance, so is women’s health just… considered less important? I’d never really thought about it, but it was a question that new local brand The Fix hoped to, well, fix as the world’s first period company.

“On any given day, over 300 million women are menstruating. And a recent survey carried out by The Fix, found that over 93% of women experience some form of period symptoms on a monthly basis, with 1 in 2 of those reporting their symptoms as strong to unbearable,” says Dr Michela Sorensen, a GP who specialises in women’s health.

She continues, “These period symptoms, particularly those on the more severe end, can have significant impacts on not only the individual, but also their relationships and jobs. There also seems to be an overwhelming view among women that because period symptoms are so common, they just have to ‘suck it up’ and put up with them. But they don’t have to.”

As anyone who’s ever found themselves completely debilitated by such symptoms can attest, it can feel impossible to navigate daily life. So should our response really be that we just accept it? Kate Everitt and Julie Moulder, founders of The Fix, don’t think so.

“We believe girls, women and anyone that menstruates have been so hardwired to live with the symptoms that they struggle to believe it’s ok to treat each one,” says Moulder. “To target more than just the pain and acknowledge all the other symptoms that drag them down each month.”

The Fix aims to provide ‘active targeted relief’ to completely take away the symptoms we experience each month, with supplements that address each issue singularly as they arise – including bloating, cramping, mood and breakouts – or with one ongoing supplement that aims to provide a better period.

“In consumer interviews I was often teary. Hearing these young girls, and the pain and discomfort they were experiencing, was heartbreaking,” Everitt recalls. “We want to empower women, girls, and all those that menstruate — to give them control over, and access to, better cycles. Not to be burdened by them.”

Here’s to that!

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