Many world-renowned brands have reached astronomical heights and riches because of their branding. At the same time, their founders have also become notable icons globally. Without a doubt, good branding can be the factor that makes or breaks a company.
UK card payment provider dojo redesigned logos of popular brands to find out which brand and its respective entrepreneur is the most recognisable. It also offered tips for SMEs to create memorable branding, such as fully knowing the business, audience and competitors. Companies should also pick a focus. For example, Apple’s focus is to create simple tech while Tesla’s is to make cars for people who love video games, dojo said.
Next is to create a recognisable logo, since it is a vital part of branding. Logos are a way for consumers to identify the brand and can elicit strong emotions without the use of words. At the same time, branding should also be consistent, from the website to business cards.
Can you recognise these famous logos?
Despite recently losing his “World’s Richest Man” title to Louis Vuitton’s chairman, Jeff Bezos has undeniably created one of the most recognisable brands in the world. Through the years, Amazon has grown to be one of the biggest platforms for online shopping, hosting countless websites on its servers.
A dating app where women make the first move. Whitney Wolfe-Herd created the app after noticing the outdated gender dynamics of modern romance, realising that many were waiting for men to do the asking when it came to dating. According to the dojo, Bumble now has over 100 million users and has expanded into both a networking and friend-finding app on top of its dating functions. It is now worth eight million, and this number is said to be growing, said dojo.
In September 2021, Bumble launched localised OOH ads across key transit locations in Singapore, including sites such as Clarke Quay and Outram Park. The ads featured unique, localised copy such as “Find the kaya to your toast on Bumble”, “You, me, and BBT”, and “Find someone you’d travel the East-West Line for”. This OOH activation is part of its Southeast Asia brand campaign titled “Make the First Move” which also features a film done together with MullenLowe Singapore.
Multinational beverage corporation, The Coca-Cola Company offers over 500 brands in more than 200 countries and territories. From reducing sugar in its drinks to bringing innovative new products to market, Coca-Cola has been constantly transforming its portfolio. Now, it is also working to reduce its environmental impact by replenishing water and promoting recycling.
In August, Coca-Cola used its packaging to deliver a recycling message by rolling out a “Recycle Me” message on its package labels across all brands and products in ASEAN. “Our packaging is our biggest, most visible billboard,” Matthias Blume, group marketing director frontline, at Coca-Cola ASEAN and South Pacific said. He added that this will be the company’s largest-ever move in the region to use its packaging to deliver a prominent recycling message and encourage action.
While Facebook had its fair share of success, it is now taking a beating with a series of allegations from the Cambridge Analytica scandal to The Facebook Files. In 2019, Facebook even renamed Instagram and WhatsApp to “Instagram from Facebook” and “WhatsApp from Facebook” to be clearer about the products and services it owns.
Now it is reportedly mulling a rebrand or focusing on the metaverse – a vision CEO Mark Zuckerberg had for the company. Last month, Facebook invested US$50 million in a XR Programs and Research fund for a period of two years to collaborate with industry partners, civil rights groups, non-profits and academic institutions to build the metaverse responsibly.
Jack of all trades, British business magnate and invester, Sir Richard Branson has invested in travel, banking, healthcare and music, among others. His company, Virgin Group has logo plastered everywhere, from planes to broadband packages. It is no wonder the branding for the company has become extremely prevalent, said dojo.
Former CEO and founder of Visa credit cards, Dee Hock, first founded the company back in 1958 when the Bank of America launched the first credit card program aimed at customers and SME businesses. Recently, Visa rebranded its brand identity to prepare itself for the future of digital commerce and show that it is more than a credit card company. Done together with global brand design firm Mucho, the new identity features refreshed colours for digital impact, a custom font created for optimal digital experiences and an updated brand symbol designed to express the purpose behind the organisation.