Nike has been praised for featuring a plus size mannequin in its store.
Photos of the larger figure wearing exercise clothes have been shared on social media following the revamp of the retailer’s flagship London store.
Manchester mums have been quick to praise the move, saying it’s time more shops followed suit.
Carlie Power, from Ashton, Tameside, shared the image on Facebook and wrote: “It’s taken a VERY long time, but well done Nike!! On behalf of “Big Girls” everywhere, we salute you!!”
Speaking to the M.E.N’s Manchester Family, she said: “As a curvy girl myself, I decided to share it and praise Nike.
“Even stores that have a range for bigger women only display them on slimmer mannequins or models, so we don’t get to see what the clothes would look like on us!!
“Like the Boots ad that’s out, with those two beautiful curvy girls going into the sea, it’s more realistic and makes us feel included.”
Not everyone is as pleased with the addition. Others have criticised the retailer for ‘normalising obesity’.
Steve Miller, author of weight loss book Fatnosis and TV personality, said on Twitter: “@Nike Mannequin normalising obesity. Not a good move, but seems the U.K. loves to be in denial of fat.”
Another disapproving Twitter user wrote: “I dislike the normalization of our unhealthy society.”
But mum-of-one Carlie, 36, says extra weight doesn’t always make someone unhealthy.
She added: “Some big and curvy women have proven they’re healthy. They eat decent food and exercise as well.
“I don’t at the moment for medical reasons, but I’m hoping to start again soon, I used to go to Metafit classes twice a week.
“I gained weight during pregnancy, as I also quit smoking during that time, so I’ve been both skinny and big. I just think body shaming needs to stop completely.”
The mannequin was added to Nike’s flagship store in London’s Oxford Street as part of a revamped women’s space dedicated to ‘celebrating the diversity and inclusivity of sport’.
The retailer first launched a plus size collection in 2017, with sizes ranging from 1XL to 3XL and aiming to deliver ‘the most robust range of sizes for women in more colours and styles than ever before’.
So what do you think of the plus size mannequin? Is it a step forward to have bigger dummies and models? Or is it sending the wrong image? Let us know in the comments or share your views on our Manchester Family Facebook page here.