Wall Street Journal |
The Internet's Top 10 Word-of-Mouth Beauty Products
Wall Street Journal Forget the multimillion-dollar TV ads or the army of department-store “beauty consultants.” Let word-of-mouth take its course. “Estée Lauder, I think one of her mantras was 'Telephone, telegraph, tell a woman,'” said Ms. Weiss, 31, founder and CEO of … |
